If you’re a creativepreneur growing your business with an Etsy storefront you could actually be hurting your business . And if you’re only selling on Etsy, it could be your downfall. ...

Kevin Bratcher is the Director of Business Operations at Beyond The Equator, a retail producer of nutrient rich superfoods (e.g. chia). And @k.bratcher is actually doing something pretty genius. By blurring the line between his personal and professional feeds, he’s able to add some personal levity (cuz, like I said, he’s a pretty funny guy) to BTE’s products and reach a wider audience. It’s micro influencer marketing and it’s working!...