Influencer Marketing Tag

5 Reasons Kev thinks you should blur the line between your personal and pro social account

Kevin Bratcher is the Director of Business Operations at Beyond The Equator, a retail producer of nutrient rich superfoods (e.g. chia). And @k.bratcher is actually doing something pretty genius. By blurring the line between his personal and professional feeds, he’s able to add some personal levity (cuz, like I said, he’s a pretty funny guy) to BTE’s products and reach a wider audience. It’s micro influencer marketing and it’s working!...