Beyond the Equator is the retail brand for derivative products of their wholesale product line (Supreme Specialty Foods) of high quality grains, seeds, and beans produced in Central and South America (specifically Chia). Their Original name “Sacred Valley Superfoods” was under trademark dispute after finalizing their branding and label design. They reached out to the &SONS team to take on the task of finding a new name that fit their branding and narrative, was free of trademarks and had a readily available .com domain name.
After meeting with the Supreme Specialty Foods team to dive into what makes their retail brand unique we came up with 60+ unique names and were able to place it with their branding/label to pare it down to “Beyond the Equator”. Be on the lookout for their products at a specialty grocer nearest you.